Let's say that our goal is increased agricultural production. We think that many farmers are not using the most up-to-date cultivation methods. And so we say that "information on improved cultural practices" is a high priority.

But before we decide on this PIT, we have to ask (and answer) at least the following questions.

  • Which specific groups of farmers are we targeting with our information?
  • How confident are we that they will use the information that we provide?
  • Do we actually have appropriate information on this subject available now, or will we have to produce it and then package it?
  • How much will this production, packaging, and dissemination cost?