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You should assign a score between 0-10 to each criterion. On the "crop protection" card, for example, if you think that users really need information on this subject, give it a "10". And if you think that the technology for distributing this information is not very important, give that criterion a "1". Then multiply the number in the second column by the number in the third column, and enter the result in the fourth column.

Please click on the cards. You will see that your hypothetical score for crop protection is "520" and for market information "460".